About us.
We are a research agency
with more understanding.
Sentiment Research works with a broad range of blue-chip clients across several sectors. We use a wide variety of research techniques to reveal the opinions and feelings that drive consumer decisions.
As a full-service agency, we offer a range of qualitative and quantitative methodologies, but we love to be innovative and challenge the norm. Our quest for continual improvement ensures we maintain a consistent level of quality and motivates us to try new things.
What makes us different?
Staying a step ahead in a changing world.
Consumers’ attitudes and opinions are continually shifting and at a more rapid rate than ever before. Public opinion can change from week-to-week, so we keep our finger on the pulse of the nation, ensuring our clients are always up to date.
We also have a broad knowledge of how UK consumer mindsets and behaviours have been impacted by key events over the last five years, including Brexit, shifting political situations, Coronavirus, recession, and now the cost of living crisis.
Spill the beans,
we’re listening.
Our style of interviewing creates a relaxed atmosphere where consumers feel comfortable sharing their deepest thoughts.
Our skilled moderators put participants at ease, and even we are regularly surprised by how honest people are with us, particularly if they are in front of our video camera.
Always
authentic.
One-to-one or with a group; at home or in the workplace; in-store or on the street; our team captures insight that matters.
Our skilled moderators utilise their own life experiences to get people talking, creating results you’ll love to listen to and watch.
Analysis completes
the story.
We present findings in a variety of ways, using reporting techniques and video footage to bring the consumer to life within your organisation.
We can present findings in many ways to suit different stakeholder audiences, tailoring the output with infographic summaries, animations, glossy insight summary booklets and attention-grabbing text. And of course, if you need Word or PowerPoint reporting, we can do that too.
We go further.
We leave no stone unturned when gathering the insights that matter. We don’t limit ourselves to just one pool of people. Instead we travel the length and breadth of the country to reach people from all parts of society.
From the big cities to rural villages, we always get a well-rounded view of what’s going on. We’re also skilled at reaching vulnerable groups to help you understand the changing needs and views of the whole population.
We speak to people of all ages, backgrounds, gender, and ethnicity, across all UK regions.
Research with more sentiment since 1998.
Sentiment Research is led by experienced market researcher Damien Flannagan. Over the past 25 years, Damien’s work has taken him from North America to Europe, working with leading brands and FTSE 100 companies including Ford, The Walt Disney Company, Legal & General and Lloyds Banking Group.
Damien is a seasoned qualitative research moderator, regularly conducting projects centred around customer sentiment. His wealth of experience and down-to-earth moderation style helps clients gain a deeper insight into the realities of consumers’ lives. He uncovers their motivations, the challenges they face, their hopes and dreams for the future and how all this impacts consumer behaviour.
Damien and his team specialise in reaching out and speaking to people from across the UK regions and from all parts of society to help companies better understand the changing needs and views of the UK population. He’s a certified member of the Market Research Society and a regular speaker at events.
Third Party Risk Management and Compliance for the Financial Services Sector.
For our clients in financial services, it’s also good to know we’re certified by the FSQS (Financial Supplier Qualification System).
