We go the distance to uncover the real story.
We have a wealth of regional knowledge to share, having travelled the length and breadth of the country, speaking to people from all walks of life in cities, towns, villages and rural locations. Our down to earth approach uncovers real insights, from real people, that aims to capture the collective view of a nation. Tapping into the big issues of the day and delivering insight that can confirm, deny or reveal the unexpected.
Our Approach.
Taking the road
less travelled.
We travel the length and breadth of the country and provide an up-to-date view of people’s thoughts and feelings about the big issues and how these are shaping consumer behaviour.
Real people talking to real people.
Our down-to-earth approach connects us with people from all walks of life and gives up a deeper insight into the lives of everyday people and the challenges they face day-to-day.
Volume
video.
We can deliver hours of video insight for a fraction of the price using our in-house editing team and network of freelance camera operators who all work in TV broadcasting.
Informing
decision makers.
We’ll give you the tools and insight to make a lasting impression on senior stakeholders.
Delivery that’s comprehensive.
With outputs including video, infographics, audiocasts, digital booklets and interactive PDFs, you’ll capture the attention of colleagues and stakeholders.
Reaching
vulnerable groups.
We can reach and connect with people from all parts of society to help you fully understand the challenges and changing needs of the nation.
“The common facts of today are the products of yesterday’s research.”
– Duncan MacDonald
We are specialists
in what we do.
Our pioneering research is ideal for capturing thoughts and feelings in a host of different environments, chosen specifically to get the best out of the type of participant we are speaking to. From consumer sentiment to product feedback, discussing what excites, frustrates, or motivates your customer.
